Adam Roberts – Multidisciplinary Designer & Developer in Sheffield, UK Adam Roberts – Multidisciplinary Designer & Developer in Sheffield, UK
Interactive Designer & Developer
Born 22.04.1988 Zone Music: Vocal Trance

Rugshop

Agency: The Brand New Idea

Skills used: Strategy, Direction, Branding, UX, Website Design & Development

Rugshop is an online retailer / drop-shipper of rugs with head quarters in Sheffield. Whilst I was working at TBNI I headed up the branding, website design and development.

Project: Branding & Identity

Whilst working at TBNI I was given the task of handling a new brand identity for Rugshop. Rugshop’s existing identity wasn’t particularly nice or even unique. So I decided to take it to a different level, more unique than its competitors. Here’s a little before/after of their logo and final identity.

Logo-before_after
Logo
Animated_v2
Pattern

Project: Website Design & Development

As well the brand identity work, I also handled the design of the ecommerce website and it’s inner pages. See below for what we settled on.

Homepage
inner-pages

The website is not live yet but when it’s ready you’ll be able to see it at rugshop.co.uk